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简介：Onceuponatime.....productsweremadetolast.Then,atthebeginningofthe1920s,agroupofbusinessmenwerestruckbythefollowinginsight:'Aproductthatrefusestowearoutisatragedyofbusiness'(1928).ThusPlannedObsolescencewasborn.Shortlyafter,thefirstworldwidecartelwassetupexpresslytoreducethelifespanoftheincandescentlightbulb,asymbolforinnovationandbrightnewideas,andthefirstofficialvictimofPlannedObsolescence.Duringthe1950s,withthebirthoftheconsumersociety,theconcepttookonawholenewmeaning,asexplainedbyflamboyantdesignerBrooksStevens:'PlannedObsolescence,thedesiretoownsomethingalittlenewer,alittlebetter,alittlesoonerthanisnecessary...'.Thegrowthsocietyflourished,everybodyhadeverything,thewastewaspilingup(preferablyfarawayinillegaldumpsintheThirdWorld)-untilconsumersstartedrebelling...…