简介：FollowingCoca-Cola'shugelysuccessful'PolarBowl'campaignin2012,AnimalLogicwasapproachedbyScottFreeandCAAMarketingtoanimatea6-minuteshorttoheadlineCoca-Cola's2013globalcampaign.DirectedbyJohnStevenson(ofKungFuPandafame)andco-directedbyAnimalLogic'sDavidScott,thesubtlybrandedfilmaimedtore-launchtheiconicandloveableCoca-ColaPolarbearsforanewgeneration. ThenarrativepresentsataleofaPolarBearfamilylearningthatloveandsupportforeachotherismoreimportantthanthemisguidedjudgmentoftheirpeers.Despitetheunderlyingstoryrevolvingaroundgrowingupandfamily,thedialogueispunctuatedwithsharpcomedyandaspectaculartroopofHip-HoplovingPuffins! Commencinginlate2011,theprojectunderwentamultitudeofcreativechangespriortoitscompletioninNovember2012.Inlate2011thedesignofthebearcharactersunderwentacompleteoverhaul,asacleanerandcuterdirectivewaschosenovertheoriginalmodeling,whichwasseentobetoorealisticandtoo'canine.'InitiallytherewastobeasingularpuffincharactervoicedbyBettyWhite,howeverfurtherchangestothestoryresultedintheadditionofmultiplepuffincharacters,noneofwhichspeak.TheBusbyBerkeleyinspiredpuffindancesequencewasaddedinafterDavidScottcameonboardasaco-director. Animationwasexecutedusingthemore"traditional"CGtechniqueofkeyframingandtherewasnouseofmotioncaptureoranysimulatedanimation,withallofthecharactersanimatedbyhand.Animatorsusedreferencematerialfromthevoicerecordingsessionsalongwithreferenceofthemselvesortheirpeersactingoutascene. AnimalLogicimplementedafursystemknownasALFRO,anextensionofALF(AnimalLogicFoundation),asystemdevelopedin-houseinwhichvariousattributesofthebear'sfurare'mapped'withtexturespaintedbythegroomingartist,tocontrolhowmuchclumpingorscraggleweseeinthefurinanygivenareaofthebear'sbody.Forthecreationofwater,AnimalLogicemployedHoudini,whichhadgreatturnaroundtimesaswellasahighlevelofdetailinthefluidsimulations. ThefilmwasfirstreleasedthroughYouTubeinDecember2012anditsfirstinternationalcinemareleasewasintheEuropeanmarket,followedbyaworldwideinternationalrelease.Ahistoryofthepolarbearfamilywasreleasedinaprintmediatie-in.In2013itwasnominatedforanAnnieAwardinthecatergoryforBestAnimatedTV/BroadcastCommercial.…