2014年敬请关注!
简介:FromPBSandFrontline:Thankstosocialmedia,today'steensareabletodirectlyinteractwiththeirculture-artists,celebrities,movies,brands,andevenoneanother-inwaysneverbeforepossible.Butisthatrealempowerment?Ordomarketersstillholdtheupperhand?InGenerationLike,authorandFRONTLINEcorrespondentDouglasRushkoff(TheMerchantsofCool,ThePersuaders)exploreshowtheperennialteenquestforidentityandconnectionhasmigratedtosocialmedia-andexposesthegameofcat-and-mousethatcorporationsareplayingwiththeseyoungconsumers.Dokidsthinkthey'rebeingused?Dotheycare?Ordoestheperceivedchancetobethenextbigstarmakeitallworthit?Thefilmisapowerfulexaminationoftheevolvingandcomplicatedrelationshipbetweenteensandthecompaniesthatareincreasinglyworkingtotargetthem.…