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简介:FromPBSandFrontline:Thankstosocialmedia,today'steensareabletodirectlyinteractwiththeirculture-artists,celebrities,movies,brands,andevenoneanother-inwaysneverbeforepossible.Butisthatrealempowerment?Ordomarketersstillholdtheupperhand?InGenerationLike,authorandFRONTLINEcorrespondentDouglasRushkoff(TheMerchantsofCool,ThePersuaders)exploreshowtheperennialteenquestforidentityandconnectionhasmigratedtosocialmedia-andexposesthegameofcat-and-mousethatcorporationsareplayingwiththeseyoungconsumers.Dokidsthinkthey'rebeingused?Dotheycare?Ordoestheperceivedchancetobethenextbigstarmakeitallworthit?Thefilmisapowerfulexaminationoftheevolvingandcomplicatedrelationshipbetweenteensandthecompaniesthatareincreasinglyworkingtotargetthem.…

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