简介：BluejeansinthelastthirtyyearshaveattainedsuchworldwidepopularitythattheyhavecometobeconsideredanAmericanicon.Theytranscendclass,nationality,race,genderandculture.Itwasnotuntilthelate1960sthatbluejeansmovedintothemassmarketandbecametheuniversallywornclothingitemitistoday.Inthehistoryoffashion,noothergarmenthasservedasanexampleofstatusambivalenceandambiguitythanbluejeans.Bluejeanshaveevolvedfromagarmentassociatedexclusivelywithhardworktooneassociatedwithleisure-thefirsttoaccomplisharatherrevolutionaryculturalachievement--bringupperclassstatustoalowerclassgarment. JeansaretheonegarmentofclothingthathasremainedhipforoveracenturyandhassurvivedeverythingfromWorldWarIItotheeighties!Jeanssecretforsuccess-theirabilitytoconstantlyevolveandreinventthemselves.Withouttheiradaptationbluejeanswouldhavebecomeextinctassoonasthegoldrushended.Instead–bluejeanshavekeptpacewiththeever-changingworldofindustry,fashionandpopculture.Everygenerationandeverydecadehasbroughtalongitsowntrends,attitudesandlooks. Forhalfacenturybluejeanshavehelpeddefineeveryyouthmovement,andeveryeffortofoldergenerationstodenythepassingofyouth.FiftyyearsagoAmericainventedtheconceptofteenager,andit’snocoincidencethattheenduringcharacterofbluejeans–claimingindependenceandtherighttoself-expression–canbetracedtothesametime. BlueJeanConfidentialtakesyouaroundtheworldandintotheclosetsofthedesigners,themodelswhoparadethemandtheobsessedwhocollectthembythehundreds.Denimiseverywhereanddesignersarebattlingtomaketheircreationsthenew“it”label. ActressesandsingersareturningintodenimmavenswithSiennaMiller,VictoriaBeckhamandJessicaSimpsonleadingthewaywiththeirownlines.Fromtheirhumblebeginningsasfarmwear,theyarenowconsideredthesinglemostimportantpieceofclothinginone’scloset.Bluejeanshavekeptpacewiththeever-changingworldofindustry,fashionandpopculture.…