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简介:Anewbreedofrevolutionarystandspoisedalongourinformationhighwayswagingwaronlogosandsymbols.They're"CultureJammers"andtheirmissionistoartfullyreclaimourmentalenvironmentandcauseabitofbranddamagetocorporatemindshare.DirectorJillSharpe'ssubversivelysavvyone-hourdocumentaryfilm-culturejam-HijackingCommercialCulture-burstsourlastbubbleofillusionaboutfreespeechinpublicspaceandgivesusspankingbrand-newhopeatthesametime.ScreamattheTV,butdon'ttouchthatdial!Yet.Inthehourlongfilm,CultureJam:HijackingCommercialCulture,wefollowthreeoutlandishjammers;mediatigressCarlyStasko,ReverendBillyoftheChurchofStopShopping,andJackNapierwiththeBillboardLiberationFront.ArmedwithDIYanti-adstickers,customneon,andstuffedmiceoncrosses,thesejammershijack,subvertandreclaimcorporatemediaspace.Entertheintriguingworldsofmidnightbillboardraidsandthemid-afternoonhijackingofpublicspace. UltimatelyCultureJammerswageawarof"meaning".Theyusethetoolsofthemediumtore-wirethe"message".WillDisney'sMickeyrepresenta"worldoflaughter"orwillhebecometheanti-Christrepresenting"sweatshoplabourpractices".TheverdictofpublicperceptionliesinabattlebetweenbilliondollarPRcampaignsandguerrillatacticsofrebelactivists.Arelativelyyoungmovement,contemporaryCultureJammersfirstappearedintheearly80'sinSanFrancisco.ButcourtjestersofmedievalEurope,andmovementslikeDada,Surrealism,andtheSituationistInternationalofParis,aswellastherecentrangefrompunkto"post",allprovideaphilosophicallineageforthisnewbrandofrabblerousers.FrenchSituationistGuyDeborddeclaredinthe1960'sthatweinhabitthe"societyofthespectacle"-whereleisureandreallivinghadbeenreplacedbypre-packagedmediasimulatedexperiences.Themomenthascomeforanewmessagetotakebackthemedium.Throughtheirinterventionsculturejammersmakeaspectacleofad-culture. Hardhitting,controversial,wackyandengaging,thisfilmcapturesthedramaofjammersinactionandasks:IsCultureJammingcivildisobedience?Senselessvandalism?Theonlyformofself-defenseleft?…

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