简介：TimoStiguMertalaisacelebrated,award-winningadman,andsworntosinglehood.HeisawellknownfigureintheHelsinkinightlife.Womenhavewalkedinandespeciallyoutofhislife,sinceStiguisalwaysawayatwork.Latelyhehasbeentroubledbyastrangefeeling.Worknolongerseemstoboosthimwiththesamekindofenergyasbefore,andhesoonfindshimselfstrugglingtokeephisjob. EllaSadeojaisasalespersonatadepartmentstoreclothingsection,whoselongtimedreamistostartherownclothingstore.Itisheroneandonlygoalandshewillletnothingstandinitsway. Whentheymeetatagymcafeteria,StigufallsforherheadoverheelsandEllaseemsinterestedinhim,too.ButStigulearnstohissurprisethatallEllawantsfromarelationshipisgoodandregularsex.Nocommitment,notevenFacebookfriendship.Stiguisstartledbuthedecidestoplayalong,whichleadsthetwoofthemtoworktogetheronaproject,designinganadvertisementonsustainablerelationships.Elladoesntbelieveinthewholeconcept,whileStiguknowsnothingaboutit.TheyendupdeepintheFinnishheartlands,attheworldrenownedWifeCarryingContest,whereStigusetsouttohaveEllaallforhimself,atanycost. Shortversion: StiguandEllahaveasexrelationship.Stigu,secretlyinlove,settlesforwhathecangetbecauseEllawantsnothingmore.UntiltheyfindthemselvesinasameworkprojectdesigninganadvertisementfortheFamilyFederationonsustainablerelationships.ItseemslikemissionimpossiblesinceElladoesntbelieveinthewholeconceptandStiguknowsnothingaboutit.Butonajourneyanythingspossible,andastheydelveintothesecretsofrelationships,EllaandStiguventureintoFinnishsummeratitsmostbeautiful,aplacewheremenandwomencomeshowtheirworth:TheWifeCarryingContestintheSavonianheartlands.Timeisrunningshort,andStigugoestoofarinhisendeavortowinEllaover.…