简介：WeMargielatellstheuntoldandintimatestoryoftheenigmaticandsingularfashionhouseMaisonMartinMargiela.Forthefirsttimeco-founderJennyMeirensandmembersofthecreativeteamthatformedtheheartofthehousespeakaboutthecreativeprocessesanduniquephilosophyofMargiela.Theirstories,toldthroughdetailedandintimateinterviews,giveunprecedentedinsightinthegenesisofoneofthemostinfluentialfashionhousesofourtime.ThefilminvestigatesthelegacyofMargielaanditsrelevanceforfashionandauthorshiptoday.Theuniqueinnovationsofthehouse,suchasanonymity,re-usage,'we'versus'I,'andreplicaversuscopy,turnouttobecentralconceptsofourtime.AsthehistoryofthehouseistoldinparalleltothecreativedevelopmentandfinancialgrowthofMaisonMartinMargiela,thefilmunravelsnotionsofcreativity,authorship,andfinancialreturninourneoliberaltimes.However,theinsightsofWeMargielaarenotself-evident.Interviewswillrevealthatmany,nowiconicimagesandnotionsoftheMaisoncameintoexistencebycoincidenceandintuition,notpreconceivedconcepts.Thehousewasmanagedbystronggut-feelingsandadeeppleasureintakingcreativerisks.Asco-founder,Meirensstates:'Whenyouwanttopleaseothersandeveryone,youwillgetnowhere.Ithinkyouhavetodiversifyyourselffromothers.Inthelongrun,itwillgiveyouthefreedomnottoanswertothesystem.'Ultimately,MaisonMartinMargiela,wasoneoftheearliestcontemporaryavant-gardefashionhousestosuccumbtothepressureoffinancialgrowth.Afterthesellingofthehouse,thefoundersretiredalmostimmediatelyfrompubliclife.Bothemployeesandaficionadoswereleftdisillusioned.MeirensandMargielaneverspoketooneanotheragain.…