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简介：Facebookisanenormouslypowerfulcorporation,harnessingboththeself-disclosedandgleanedpersonaldataofalmost2billionpeople.Itsuser-baseislargerthanthepopulationofanycountry.Thecompanyisallpervasiveonline,trackingandprofilingusersandnon-usersalike.CrackingtheCodelooksattheinsidesofthisgiantmachineandhowFacebookturnsyourthoughtsandbehavioursintoprofits—whetheryoulikeitornot.Andit'snotjustaone-waytransactioneither.CrackingtheCodealsoexplainshowFacebookusesvasttrovesofwebdatatomanipulatethewayyouthinkandfeel,aswellasact—allinthesoleinterestsofFacebook,masqueradingas"community."Whatarethesocialimplicationsofthis—whenonecompanybasicallycontrolstheinsightsandexperiencesoftheentireonlineworld,withextremelypersonalisedandtargetedsocialandbehaviouralengineeringonascaleneverbeforeseen?…