亚历克斯-弗格森爵士:成功方程式

  • AlexFerguson NickRobinson
  • 1分钟
  • Inthisexclusive1x60documentary,NickRobinsontalksto… Inthisexclusive1x60documentary,NickRobinsontalkstoSirAlexFergusoninaBBCOnespecialSirAlexFerguson:SecretsOfSuccess.  SirAlexFergusonwasn’tjusttheleaderofafootballteam.HewasthemastermindofoneofBritain'sleadingbrands.ThejourneyManchesterUnitedFootballClubwentontobecomeahugeglobalforceunderhisleadershipisun...  Inthisexclusive1x60documentary,NickRobinsontalkstoSirAlexFergusoninaBBCOnespecialSirAlexFerguson:SecretsOfSuccess.  SirAlexFergusonwasn’tjusttheleaderofafootballteam.HewasthemastermindofoneofBritain'sleadingbrands.ThejourneyManchesterUnitedFootballClubwentontobecomeahugeglobalforceunderhisleadershipisuniqueinthehistoryofworldfootball.  Duringthisextraordinaryencounter,theBBC’spoliticaleditorforthepastdecade,NickRobinson,whohasanalysedleadersforalivingformanyyears,willgetupcloseandpersonalwithSirAlexanduncoverthesecretsofhissuccess.SirAlexwillsharehisuniqueinsightsonleadershipthatspeaktoeveryone,revealinghowhestayedatthetopofhisprofessionforsolongandcruciallyhowbesttomotivate,disciplineandinspirepeople.  ViewerswilldiscovernotonlyhowheturnedUnitedintoateamofchampionsbuthowhekeptthematthetopandwhatskillshedeployed.  SirAlexwillalsoreflectonthenatureoflegacyandlifeafterleavingthestagewithManchesterUnited,andhow,throughhisrelationshipswitheminentfiguresoutsidefootballandhisteaching,hisapproachtoleadershiphasfoundresonancebeyondtheworldoffootball.Theprogrammewillfeaturecontributionsfromleadingfiguresinbusiness,politics,militaryandreligion-aswellastheworldsoffootballandsport.  SirAlexFergusonsaid:"FiguringoutwhatittakestowintrophieswitharoundballdiffersfromthechallengesfacingtheleadersofcompanieslikeBP,MarksandSpencer,VodafoneorApple,orthepeoplewhorunlargehospitals,universitiesorglobalcharities.Yettherearetraitsthatapplytoallwinnersandtoorganisationswhoseleadersaspiretowin.IlookforwardtosittingdownwithNickandIamconfidentthatthisprogrammewillappealtopeopleinallwalksoflife."  NickRobinsonsays:"I'vespentmycareerwatchingandanalysingleadersforalivingbutIneversawonetomatchSirAlex.Likeageneralleadingtroopsintobattleorthechiefexecutiveofamightycorporation,hesucceededsomuchandsurvivedforsolongbecauseheunderstoodpeople–howtomotivatethem,howtodisciplinethemandhowtoinspirethem.I'mlookforwardtoexploringthesecretsofSirAlex'ssuccessnotjustbytalkingtohimbutabouthimwithotherleadersinpubliclife,themilitaryandbusiness.Myaimisasmuchtoseewhathecanteachusaboutleadershipoffaswellasonthepitch."