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  • THESTOREisafilmaboutthemainNeiman-Marcusstoreandco… THESTOREisafilmaboutthemainNeiman-Marcusstoreandcorporate headquartersinDallas.Thesequencesinthefilmincludetheselection,presentation, marketing,pricing,advertisingandsellingofavastarrayofconsumerproductsincluding designerclothesandfurs,jewelry,perfumes,shoes,electronicproducts,sportswear,china andporcelainandmanyothergoods.Theinternalmanagementandorganizationalaspects ofalargecorporationareshown,i.e.,salesmeetings,developmentofmarketingand advertisingstrategies,training,personnelpracticesandsalestechniques.

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