简介：TheBigRockEddies:Adocumentarythatgoesbehind-the-scenesofthisamateurCanadianbeercommercialcompetition,whichisnowinits16thyearandgoingstrong.ThiscomediccharacterstudyfollowssixgroupsofproducersontheirquesttocreateatelevisioncommercialthatwillappealnotonlytoBigRockbuttotheirselectpanelofjudges.Ultimatelytheseproducersarecompetingtoqualifyasatop18finalistandfromtheretheywanttotakehomethegoldstatue,braggingrightsand10grandinprizemoney.Weuncoverwhatitreallytakestomakeawinningentry;oursixteamsquicklylearnthatcomingupwithanideaandexecutingtheideatocreateacaptivating60secondscommercialaresometimesworldsapart.Assomedreamsareinevitablycrushed,othersgofurtherthantheycouldeverimagine.Wefolloweachgroupfromtheinceptionoftheirbigidea,totheexecution,rightthroughthejudgingprocess.Throughthisdocumentary(ayearandahalfinthemaking)wediscoverwhypeoplespendhundredsofhoursoftheirtime,investafairchunkofchangeandriskfriendshipstobringtheirideastolife.…