Eddies:TheDocumentary

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  • TheBigRockEddies:Adocumentarythatgoesbehind-the-sc… TheBigRockEddies:Adocumentarythatgoesbehind-the-scenesofthisamateurCanadianbeercommercialcompetition,whichisnowinits16thyearandgoingstrong.ThiscomediccharacterstudyfollowssixgroupsofproducersontheirquesttocreateatelevisioncommercialthatwillappealnotonlytoBigRockbuttotheirselectpanelofjudges.Ultimatelytheseproducersarecompetingtoqualifyasatop18finalistandfromtheretheywanttotakehomethegoldstatue,braggingrightsand10grandinprizemoney.Weuncoverwhatitreallytakestomakeawinningentry;oursixteamsquicklylearnthatcomingupwithanideaandexecutingtheideatocreateacaptivating60secondscommercialaresometimesworldsapart.Assomedreamsareinevitablycrushed,othersgofurtherthantheycouldeverimagine.Wefolloweachgroupfromtheinceptionoftheirbigidea,totheexecution,rightthroughthejudgingprocess.Throughthisdocumentary(ayearandahalfinthemaking)wediscoverwhypeoplespendhundredsofhoursoftheirtime,investafairchunkofchangeandriskfriendshipstobringtheirideastolife.