简介：Fordecades,U.S.strategists-for-hirehavebeenquietlymoldingtheopinionsofvotersandthemessagesofcandidatesinelectionsaroundtheworld.Theyhaveworkedforpresidentialcandidatesoneverycontinent(inBritain,Israel,India,Korea,SouthAfrica,Venezuela,Brazil,tonameafew…)Withoutthenoiseoftanksortroops,theseAmericanshavebeenspreadingourbrandofdemocracyfromtheMiddleEasttothemiddleoftheSouthAmericanjungle.OURBRANDISCRISISisanastoundinglookatoneoftheircampaignsanditsearth-shatteringaftermath.Withflabbergastingaccesstothinksessions,mediatrainingandthemakingofsmearcampaigns,wewatchhowtheconsultants’marketingstrategiesshapetherelationshipbetweenaleaderandhispeople.Andweseeashockingexampleofhowtheall-Americanartofbrandingcanaffectthe“spreadingofdemocracy”overseas.…