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  • Fordecades,U.S.strategists-for-hirehavebeenquietly… Fordecades,U.S.strategists-for-hirehavebeenquietlymoldingtheopinionsofvotersandthemessagesofcandidatesinelectionsaroundtheworld.Theyhaveworkedforpresidentialcandidatesoneverycontinent(inBritain,Israel,India,Korea,SouthAfrica,Venezuela,Brazil,tonameafew…)Withoutthenoiseoftanksortroops,theseAmericanshavebeenspreadingourbrandofdemocracyfromtheMiddleEasttothemiddleoftheSouthAmericanjungle.OURBRANDISCRISISisanastoundinglookatoneoftheircampaignsanditsearth-shatteringaftermath.Withflabbergastingaccesstothinksessions,mediatrainingandthemakingofsmearcampaigns,wewatchhowtheconsultants’marketingstrategiesshapetherelationshipbetweenaleaderandhispeople.Andweseeashockingexampleofhowtheall-Americanartofbrandingcanaffectthe“spreadingofdemocracy”overseas.

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